Lord Karan Bilimoria founded Cobra Beer in 1989. He launched Cobra Beer when he realised that Britain deserved a better, smoother, less gassy lager. Not just smoother, but one which complemented food, and could appeal to both ale and lager drinkers alike.

Using the finest natural ingredients and a traditional Indian blend of barley malt and yeast, with maize, hops, and rice, he created an extra smooth and less gassy beer, quite unlike any other.

Originally planned to be called Panther, the beer was ready to go, but the name wasn't popular with customers and was changed to Cobra at the eleventh hour. The rest as they say, is history.